Variants

• 360

  The ad features a 3D model (like a sneaker or a smartphone). By clicking and dragging, the user can rotate the object in any direction to see every angle.

• Try-On

  This uses the user's front camera. The ad tracks the user's face or body features and "layers" a digital product over them (e.g., trying on a pair of sunglasses or a shade of lipstick).

• Virtual Room

  The ad acts as a portal into a 360-degree panoramic environment. The user is "standing" in the center of the space. They can look around by dragging their finger or moving their phone.

Variants

• Hotspots

  The ad features static or pulsating icons (often like a "+" or a "pin" placed over specific parts of an image). When the user taps an icon, a small text box or "data card" pops up to explain that feature.

• Before & After

  The ad shows two overlapping images (e.g., a dirty car vs. a clean car). A vertical line sits in the middle. The user drags this line left or right to "reveal" the transformation.

• Slider

  Similar to Before & After, but used for progression rather than comparison. As the user moves a slider bar, the main image changes state. For example, a house being built from the ground up.

• Conversational

  The ad mimics a choose-your-own-adventure journey. The user is presented with 2 or 3 options. Tapping a button triggers the next set of options.

• Drive-To-Store

  The ad features the distance to the nearest physical shop and a small map. When tapped, the map is expanded covering the ad entirely, and the user can interact with it.

Variants

• Carousel

  A classic horizontal row of products. The user clicks on arrows to navigate the slides.

• Cards

  It looks like a stack of cards. When the user swipes, the top card flies off or slides to the back of the deck to reveal the one underneath.

• Accordion

  The ad is divided into vertical or horizontal "slats." When the user taps a slat, it expands to show a full image and text.

• Cube

  The ad looks like a 3D cube. The user swipes to "rotate" the cube, revealing a different product on each of the four vertical faces.

• Magazine

  This mimics a physical catalog. When the user swipes, the page flips over with a realistic paper folding animation.

• Panoramic

  This is one seamless row of slides. As the user swipes, they "scroll" across the slides.

• Roller

  This features a continuous vertical or horizontal loop of cards. The user can swipe through them.

• Stories

  A gallery divided into timed segments. The user taps the right side of the screen to "fast-forward" to the next slide.

• Wheel

  The products rotate around a central axis. As the user swipes, the wheel spins, bringing the items to the front in a circular motion.

Variants

• Scratch

  The ad starts with a "covered" layer (like a silver foil or a foggy window). The user must rub their finger to make the top layer disappear, revealing a hidden discount code or a product image.

• Jackpot

  The ad looks like a classic casino slot machine with spinning reels. The symbols (which can be customised) spin rapidly and eventually land on a combination.

• Memorama

  A grid of face-down cards (usually 4 to 8 cards). The user taps two cards at a time to flip them over. If the images match, they stay flipped. The goal is to clear the board by finding all pairs.

• Matcher

  This mimics a dating app. The user is presented with a "stack" of cards. They swipe a card to the right to "Like", or to the left to "Pass". When a user swipes right, a "Details" card appears.

• Drag & Drop

  The user is shown a specific "target" area (like a shopping bag, a car trunk, or a recipe pot) and a few loose items on the screen. The user must physically grab an item and drag it into the target spot.

• Click & Catch

  A single object (like a coupon or a mascot) appears quickly and disappears in different parts of the ad unit. The user has to "catch" it by tapping it before it vanishes. It's a game of speed.

• Rain & Catch

  Items fall from the top of the ad unit (like "rain"). The user controls a "basket" at the bottom by sliding it left and right to catch the falling objects.

• Discovery

  The ad unit appears obscured at first. The user's finger acts as a moving spotlight. As they move across the ad, a circle of "light" or clarity follows them, revealing the hidden product or message.

Variants

• Animation

  This is the "default" variation. Elements like product shots, logos, and CTAs can slide, fade, pulse... We can also make sophisticated animations.

• Countdown

  This features a dynamic countdown. The numbers update in real-time. It is recommended for time-sensitive events: sports events, concert ticket drops, or a seasonal sale.

• Storyline

  This mimics the logic of a slideshow, but it is completely automated. The ad automatically cycles through a sequence of frames.

Variants

• Hotspots

  The ad features static or pulsating icons (like a "+" or a "pin") placed over specific parts of an image. When the user taps an icon, a small text box or "data card" pops up to explain that feature.

• Before & After

  The ad shows two overlapping images (e.g., a dirty car vs. a clean car). A vertical line sits in the middle. The user drags this line left or right to "reveal" the transformation.

• Slider

  Similar to Before & After, but used for progression rather than comparison. As the user moves a slider bar, the main image changes state.

• Conversational

  The ad mimics a choose-your-own-adventure journey. The user is presented with 2 or 3 options. Tapping a button triggers the next set of options.

• Drive-To-Store

  The ad features the distance to the nearest physical shop and a small map. When tapped, the map is expanded covering the ad entirely, and the user can interact with it.

Variants

• Carousel

  A classic horizontal row of products. The user clicks on arrows to navigate the slides.

• Cards

  It looks like a stack of cards. When the user swipes, the top card flies off or slides to the back of the deck to reveal the one underneath.

• Accordion

  The ad is divided into vertical or horizontal "slats." When the user taps a slat, it expands to show a full image and text.

• Cube

  The ad looks like a 3D cube. The user swipes to "rotate" the cube, revealing a different product on each of the four vertical faces.

• Magazine

  This mimics a physical catalog. When the user swipes, the page flips over with a realistic paper folding animation.

• Panoramic

  This is one seamless row of slides. As the user swipes, they "scroll" across the slides.

• Roller

  This features a continuous vertical or horizontal loop of cards. The user can swipe through them.

• Stories

  A gallery divided into timed segments. The user taps the right side of the screen to "fast-forward" to the next slide.

• Wheel

  The products rotate around a central axis. As the user swipes, the wheel spins, bringing the items to the front in a circular motion.

Variants

• Scratch

  The ad starts with a "covered" layer (like a silver foil or a foggy window). The user must rub their finger to make the top layer disappear, revealing a hidden discount code or a product image.

• Jackpot

  The ad looks like a classic casino slot machine with spinning reels. The symbols (which can be customised) spin rapidly and eventually land on a combination.

• Memorama

  A grid of face-down cards (usually 4 to 8 cards). The user taps two cards at a time to flip them over. If the images match, they stay flipped. The goal is to clear the board by finding all pairs.

• Matcher

  This mimics a dating app. The user is presented with a "stack" of cards. They swipe a card to the right to "Like", or to the left to "Pass". When a user swipes right, a "Details" card appears.

• Drag & Drop

  The user is shown a specific "target" area (like a shopping bag, a car trunk, or a recipe pot) and a few loose items on the screen. The user must physically grab an item and drag it into the target spot.

• Click & Catch

  A single object (like a coupon or a mascot) appears quickly and disappears in different parts of the ad unit. The user has to "catch" it by tapping it before it vanishes. It's a game of speed.

• Rain & Catch

  Items fall from the top of the ad unit (like "rain"). The user controls a "basket" at the bottom by sliding it left and right to catch the falling objects.

• Discovery

  The ad unit appears obscured at first. The user's finger acts as a moving spotlight. As they move across the ad, a circle of "light" or clarity follows them, revealing the hidden product or message.

Variants

• Animation

  This is the "default" variation. Elements like product shots, logos, and CTAs can slide, fade, pulse... We can also make sophisticated animations.

• Countdown

  This features a dynamic countdown. The numbers update in real-time. It is recommended for time-sensitive events: sports events, concert ticket drops, or a seasonal sale.

• Storyline

  This mimics the logic of a slideshow, but it is completely automated. The ad automatically cycles through a sequence of frames.